The Biggest Marketing Mistakes Today

Some of us are old enough to remember when there were only three TV networks: NBC, ABC and CBS, and maybe one local TV station, AM dominated radio, newspapers and magazines were the most in-depth source for news.Your options for getting the news on TV were only at 6:00 PM or 11:00 PM.

Today, with the addition of satellite and cable, there are hundreds of TV stations. Many have news 24/7, hundreds of radio stations, with the addition of XM and Sirius and the Internet is always up-to-date so there is no need for newspapers and magazines.

On top of this extreme media competition, people have DVR's and skip through the commercials!

That's why the ROI has recently gotten so low. Companies are spending more in advertising than they're making on the product!

Another problem today is technology products have many features and are complex, so educating customers with a 30 second TV spot or even a 60 second radio spot just isn't enough time.

Another option is direct mail, but printing and postage are prohibitive, and most of your mail ends up in the trash. People just won't take the time to look at it anymore because there are so many other things to do today.

So we have created an exciting and entertaining expo where buyers are coming to you with the mind set of learning about new products. The important point here is: these people are in the mood to listen to you.

At this show you can do a one-on-one demonstration and are able to take the time to educate your customers and answer their questions. They will tell their friends and that will be your best ROI!

Just imagine thousands of consumers passing your exhibit…taking pictures and making videos that end up on YouTube and Facebook!

There is no other consumer show that gives manufacturers this opportunity to exhibit new products directly to consumers and get their feedback about what they like and don't like about the product. Also the consumer can tell the manufacturers their ideas for improving the product.

This is a great way to test new products before making large marketing investments.

This is an ideal one-on-one opportunity for start ups.

The best spaces go first so call 408-465-2300 today to reserve your booth.

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How to Exhibit

First get a copy of the floorplan and call 408-465-2300 to reserve an exhibit booth. Once you have reserved a booth, complete the Exhibit Space Contract either online or print it out and fax to, 408-465-2700 or mail with full payment to West Coast Expos, Inc. (WCEI), 195 San Pedro Ave., Suite A, Morgan Hill, CA 95037.

NOTE: Space confirmation results when payment in full is received in our Morgan Hill office. Payment in full is due within 10 days of reservation. If reservation is made less than 10 days prior to the show, payment is due within 48 hours. If reservation is made less than 5 days prior to the show, payment is due within 24-hours. If payment in full has not been received in our Morgan Hill office within the required time, WCEI reserves the right to cancel the reservation and resell the space. Payments may be made by cash (not recommended), check, money order, or credit card at our Morgan Hill office anytime prior to 48 hours before the day of the show. Payments made less than 48 hours before the date of the show must be made by credit card. All payments received less than 24-hours before the date of the show must be made at the door, and will incur an additional $50.00 processing fee. WCEI does not give refunds.